LAURA DENSLEY

Laura

Experiential
Brand Marketing
Laura Densley

Densley

Luxury Experiential
Retail Production
Brand Experiences

Summary

“DELIVERING IMMERSIVE, HIGH-IMPACT BRAND EXPERIENCES THAT CONNECT PEOPLE, ELEVATE BRANDS, AND DRIVE RESULTS.”

Brand Experience | Experiential Marketing | Integrated Campaigns | Partnerships

Strategic and commercially driven brand experience and integrated marketing professional with extensive experience delivering shopper, experiential, retail, and content-led campaigns across FMCG, luxury beauty, fashion, and consumer sectors.


Recently completed a role as External Marketing Manager at Australia Post and currently working as an Event Director managing experiential campaigns and consumer brand experiences across FMCG, retail, and lifestyle accounts.

Experienced delivering end-to-end campaign management across activations, retail installations, partnerships, and integrated marketing campaigns for global and Australian brands including YSL Beauty, Giorgio Armani Beauty, Ferrero, Kinder Bueno, Adidas, Uniqlo, and Grill’d.


Strong background across both agency and client-side environments, managing multiple campaigns simultaneously while building stakeholder relationships, collaborating with cross-functional teams, and delivering high-quality brand experiences across Australia, New Zealand, and Hong Kong.

PORTFOLIO SNAPSHOT

Prada Milano
Ralph Lauren
Lancôme
YSL
Libre
Ralphs Club
Armani
Mecca
Prada Beauty
Viktor Rolf
Skinceuticals
Kiehls
Prada Paradoxe Launch
PRADA FRAGRANCES & BEAUTY

PRADA PARADOXE LAUNCH – AUSTRALIA

Immersive fragrance launch in a high-footfall CBD location. Distributed 12,000+ samples and drove strong consumer engagement and retail performance.

12K+SAMPLES DISTRIBUTED
YSL Beauty
YSL BEAUTY & FRAGRANCE

YSL BEAUTY ACTIVATIONS & INFLUENCER EVENTS

Delivered immersive product launches and retail activations across Australia & New Zealand, including pop-ups, in-store experiences, and consumer events designed to drive brand awareness and sales.

7000+SIGN UPS TO YSL BEAUTY CLUB
Australian Grand Prix
RALPH LAUREN FRAGRANCES

AUSTRALIAN GRAND PRIX 2023 & 2024

Luxury fragrance activation at the Formula 1® Australian Grand Prix. Delivering a premium experiential pop-up with interactive elements and product engagement.

54,643TOTAL FOOTFALL
Luminous Silk Foundation Tour
GIORGIO ARMANI BEAUTY

LUMINOUS SILK FOUNDATION TOUR

Led end-to-end production of the LSF On Tour events across Melbourne, Sydney & Brisbane for the MUA community, media, and VIP guests, driving advocacy and engagement and product and brand awareness.

50+GUESTS PER EVENT | 3 LOCATIONS

Professional Experience

March 2026 – Present

iD Collective

Event Director Consumer Brands

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  • Lead the development and execution of experiential and brand campaigns across FMCG, retail, and consumer accounts.
  • Partner with clients and stakeholders to deliver campaigns aligned to brand objectives, consumer engagement, and campaign outcomes.
  • Coordinate end-to-end campaign delivery across experiential, retail, content, and partnership activations.
  • Manage timelines, suppliers, logistics, budgets, and campaign reporting across multiple projects.
  • Collaborate with internal teams, agency partners, suppliers, and production stakeholders to ensure successful campaign execution.
  • Assist with agency growth through client relationship management and campaign support.
Clients
FerreroFerrero
Kinder BuenoKinder Bueno
Grill'dGrill’d
AdidasAdidas
UniqloUniqlo
Bessemer
bed Bath N' Tablebed Bath N’ Table
Neuro GumNeuro Gum
Arc'teryxArc’teryx
Fitness OutcomesFitness Outcomes
Chobani AustraliaChobani Australia
March 2025 – March 2026

Australia Post – 12-Month Contract Role

External Marketing Manager

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  • Developed and delivered integrated marketing initiatives, partnerships, and customer engagement campaigns across the eCommerce and retail sector.
  • Managed end-to-end campaign planning and execution across events, partnerships, content, and stakeholder engagement initiatives supporting acquisition, retention, and commercial growth objectives.
  • Acted as a key stakeholder across cross-functional teams, collaborating closely with marketing, sales, agency, and executive stakeholders to ensure campaigns aligned with broader business strategy and commercial priorities.
  • Managed campaign budgets, reporting, timelines, and performance analysis to optimise campaign effectiveness, ROI, and delivery outcomes.
  • Built and managed external partnerships across retail and FMCG sectors, strengthening brand engagement and supporting broader business objectives.
  • Supported integrated campaign delivery across multiple workstreams simultaneously, ensuring projects were delivered on time, within budget, and aligned to strategic objectives.
January 2021 – December 2024

Bastion Experience

Senior Brand Experience Manager

May 2022 – December 2024

Brand Experience Manager

January 2021 – May 2022

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  • Led the development and execution of integrated marketing campaigns and high-impact brand activations for global luxury clients including YSL Beauty, Prada Beauty, Giorgio Armani, and L’Oréal.
  • Translated global brand strategy into locally relevant campaigns across ANZ, delivering premium 0+0 (online and offline) consumer experiences.
  • Partnered with brand and retail stakeholders to deliver product launches and in-store activations that drove engagement, visibility, and sell-through performance.
  • Managed campaign budgets, forecasting, and commercial performance, ensuring strong ROI and alignment to client objectives.
  • Identified consumer trends and cultural insights to inform campaign direction and unlock new growth opportunities.
  • Acted as a senior strategic partner to clients, influencing campaign direction and long-term brand planning.
  • Coordinating retail campaigns, in-store activations, promotional competitions, pop-ups, product launches, and event installations
  • Led and mentored team members, fostering a high-performance culture and ensuring best-in-class delivery.
  • Delivered post-campaign reporting and insights to optimise future marketing strategies.
  • Collaborated with global and regional teams to localise brand strategy for ANZ markets, ensuring alignment with global brand vision.
  • Supported go-to-market planning and execution for key product launches, aligning brand strategy with retail and consumer engagement objectives.
Clients
L'Oréal GroupeL’Oréal Groupe
Ralph LaurenRalph Lauren
YSLYSL
Prada BeautyPrada Beauty
Giorgio ArmaniGiorgio Armani
SkinCeuticalsSkinCeuticals
Viktor & RolfViktor & Rolf
RedkenRedken
Maison MargielaMaison Margiela
LancômeLancôme
EssieEssie
L'Oréal ProfessionalL’Oréal Professional
Sydney Fashion Week
Australian Grand PrixAustralian Grand Prix
March 2015 – November 2018

Work History +

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  • Wellesley Associates Hong Kong August 2017 – August 2018 EA to Director
  • The Emerson, South Yarra August 2018 – November 2018 Marketing & Events Coordinator
  • The Emerson, South Yarra March 2015 – August 2015 Public Relations Intern
Skills
Integrated campaign management Shopper marketing & experiential campaigns Retail campaign installations Client relationship management FMCG & luxury brand experience Strategic planning & campaign execution Business development & pitching support Budget management & forecasting Stakeholder & supplier management Cross-functional collaboration Campaign reporting & ROI analysis Event production & logistics Retail partnerships & activations O+O (online and offline) campaign delivery Team leadership & project management
Software Experience
Microsoft Office Suite Slack Teams Salesforce Smartsheet Apollo Canva PowerPoint Social Media Analytics Platforms
Education

Swinburne University, Melbourne

Bachelor’s degree in media & communications

RMIT University, Melbourne

Advanced Diploma in Marketing & Events

RMIT University, Melbourne

Diploma in Public Relations

Geelong Grammar School

Secondary Education

Reference

Available upon request