PRADA PARADOXE LAUNCH – AUSTRALIA
Immersive fragrance launch in a high-footfall CBD location. Distributed 12,000+ samples and drove strong consumer engagement and retail performance.
Brand Experience | Experiential Marketing | Integrated Campaigns | Partnerships
Strategic and commercially driven brand experience and integrated marketing professional with extensive experience delivering shopper, experiential, retail, and content-led campaigns across FMCG, luxury beauty, fashion, and consumer sectors.
Recently completed a role as External Marketing Manager at Australia Post and currently working as an Event Director managing experiential campaigns and consumer brand experiences across FMCG, retail, and lifestyle accounts.
Experienced delivering end-to-end campaign management across activations, retail installations, partnerships, and integrated marketing campaigns for global and Australian brands including YSL Beauty, Giorgio Armani Beauty, Ferrero, Kinder Bueno, Adidas, Uniqlo, and Grill’d.
Strong background across both agency and client-side environments, managing multiple campaigns simultaneously while building stakeholder relationships, collaborating with cross-functional teams, and delivering high-quality brand experiences across Australia, New Zealand, and Hong Kong.












Immersive fragrance launch in a high-footfall CBD location. Distributed 12,000+ samples and drove strong consumer engagement and retail performance.
Delivered immersive product launches and retail activations across Australia & New Zealand, including pop-ups, in-store experiences, and consumer events designed to drive brand awareness and sales.
Luxury fragrance activation at the Formula 1® Australian Grand Prix. Delivering a premium experiential pop-up with interactive elements and product engagement.
Led end-to-end production of the LSF On Tour events across Melbourne, Sydney & Brisbane for the MUA community, media, and VIP guests, driving advocacy and engagement and product and brand awareness.
Kinder Bueno
Grill’d
Adidas
Bessemer
Neuro Gum
Fitness Outcomes
Chobani AustraliaMay 2022 – December 2024
January 2021 – May 2022
L’Oréal Groupe
Ralph Lauren
Prada Beauty
Giorgio Armani
SkinCeuticals
Viktor & Rolf
Redken
Maison Margiela
Lancôme
L’Oréal Professional